Liminal Journey
Complete rebrand and website design creating a visual expression of the founder's vision for executive leadership and HR consulting.
The Challenge
Understanding the Problem
Shantay Brothers, founder of Liminal Journey, needed a brand and website that would authentically represent her unique approach to business operations, HR consulting, and executive leadership training. The existing presence didn't capture the depth and transformative nature of her work helping organizations align their people with their purpose.
Our Approach
The Solution
We partnered closely with Shantay to develop a complete rebrand that captures the essence of "liminal" — the transformative space between where organizations are and where they want to be. The website design became a visual expression of her philosophy, using thoughtful imagery, purposeful color choices, and intuitive navigation to create an experience that reflects her approach to guiding leaders through meaningful change.
The Outcome
Results & Impact
The new Liminal Journey brand and website now authentically represents Shantay's expertise in business operations, HR consulting, executive leadership training, and public speaking. The site serves as a powerful platform for connecting with organizations seeking to align their teams, strengthen their leadership, and create lasting growth with clarity and purpose.
Project Details
Client
Liminal Journey / Shantay Brothers
Industry
Business Consulting & Leadership
Platform
WordPress
Services
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